The Roadmap to Building an Online Brand in Network Marketing - Whit & Cari Higham

The Roadmap to Building an Online Brand in Network Marketing

Would you like to know how attraction marketing can help you rapidly grow your network marketing business, completely obliterate rejection, and give you an unfair advantage when it comes to prospecting and recruiting?

Stay tuned if that sounds appealing, because that’s precisely what I’m going to share below.

First, let me ask you this…

Have you ever seen, at some point in your network marketing career, a well-respected, already-popular, and successful person join your network marketing company, and almost overnight had dozens—if not hundreds—of people join their organization?

These people seem to create “instant” success, right?

All they seem to do is make a few phone calls, send a text or two, and a bunch of people join their team—just like that!

This is a phenomenon in network marketing I like to call the “unfair advantage” and it’s crucial in attraction marketing

These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…

These people were already successful or popular in their day-to-day life.

Perhaps they were a successful professional or upstanding citizen in their community, with a positive reputation.

These people already had a following and were highly regarded by their peers.

People already knew, liked, and trusted them.

And here’s why this is so important…

People follow winners!

And that, believe it or not, is the basis of branding.

A brand is a following, a reputation, and results.

Now, depending on your background, you might not have had that kind of reputation or a huge network of connections when you started.

In fact, MOST of us don’t start out with an unfair advantage.

Take Whit and I for example…

Our first 2 years in this industry was spent chasing friends and family, cold prospecting strangers and weeding through more rejection than a person should have to endure! LOL

All we had to show for it was an $80 check, thousands of miles put on our car and missed time with our boys…

But imagine being able to create your own unfair advantage—even if you’re at zero right now!

It’s entirely possible.

And it’s all about leveraging attraction marketing.

Attraction marketing can help anyone—regardless of their background, create that unfair advantage.


Your unfair advantage comes from building your brand using attraction marketing

It comes from investing in yourself so that you can continue growing your value.

And it also comes from investing in your followers and helping them grow.

This is the secret in attraction marketing. The more you invest in yourself, the more you attract a larger following. The more you invest in your recruits, the more they duplicate their own followings.

I’m about to walk you through the three phases we lead our teams through here at to help them create their own unfair advantage.

But before I do, here’s a little dose of reality.

When most people hear us say we can “Help you rapidly expand your network marketing business,” they’re thinking…

“Oh, they’re going to show me how to attract more prospects and recruit new people now, now now… Oh goodie… gimme, gimme, gimme.”

The mindset this response conveys is that of people expecting something for nothing.

But here’s the thing…

Whenever people with an “unfair advantage” join anything, other people follow them…

Because they’ve paid their dues.

They’ve invested in themselves and they’ve invested in OTHERS over time.

So, when they pull the trigger on a particular opportunity, they’ll have a constant flow of new people joining their business because they not only have those connections, but they’ve also come with the ability to continue to expand their network.

But what if you could create that kind of following online, even if you are currently a nobody?

The kind of following that means you would never run out of prospects — ever again.

Would that be something you’d be interested in learning?

And if I said, because you are a nobody and starting from scratch, it would likely take you six months or even a year to build a big enough online following and network capable of feeding what would quickly become a six figure network marketing business…

So I’m telling upfront that it will take a little time to ramp things up… would that still be ok?

I mean six months to a year, is still a heck of a lot faster than it’d take you to get to six figures holding home parties, home meetings, 1-on-1’s and all the old school stuff… right?

Well, that is what Attraction Marketing is!

So without further adieu, let me share our roadmap for building a six-figure brand in three phases…

First, let me make this plain: network marketing is one skillset and attraction marketing is another.

You need to respect these skillsets, and master them.

Knowing how to train people, build community, and develop leaders are network marketing skills.

The attraction marketing skillset involves online skills to automate what can be automated and what can’t be automated, at least make those activities much efficient, faster and more leveraged.

The blending of these two skillsets is what makes attraction marketing so amazing.

But you’re not going to be a master of attraction marketing in two weeks and that’s ok. What we do is have you start with “training wheels”.

We don’t recommend you build your entire online following right out of the gate.

That’s like taking you and your bike to the top of the hill and saying, “see you at the bottom!”

Instead, you start with Attraction Marketing Training Wheels.

By that, I mean it’s easier to plug into an already created attraction marketing online system that’s proven and tested to help you start building your network and attract prospects.

You can leverage what has already been created and…

Focus on learning — and mastering — just one thing

That one thing is in my opinion, the number one skillset in modern network marketing…

Sponsored Social Media Posts

Using sponsored social media posts (primarily on Facebook) you will learn how to attract a never-ending supply of prospects.

And once those prospects engage with your posts, the attraction marketing system converts them to leads – meaning they will have submitted their contact information, so you can follow-up.

You can reach out to them, you can e-mail them, and you can PM them on Facebook.

They gave you permission.

That puts you leaps and bounds ahead of most traditional network marketers.

Starting with this one critical skill – Sponsored Posts – you start the process of rapidly building your following.

But in the beginning, this following won’t know you very well yet, so don’t expect people to be throwing money at you.

Fortunately, we’ll be giving them tons of value to keep them engaged and teach you a few things you can do every day, to build rapport with them.

Plus the cool thing is, you’re able to make money from these followers (even before they join your business) cause the system is gonna be teaching them about attraction marketing on your behalf and you earn commissions if they invest in the system, which puts money back in your pocket.

That helps you cover your operating costs during this initial phase, which can realistically last three to six months.

Imagine having your auto-ship paid for… your business tools paid for… your company event tickets paid for from the beginning!

Then it’s time to move into Phase 2.

In Phase 1, you’ve started to build a following.

You now have results. You now have some prospects in your network. And maybe you’ve referred a few sales and earned commissions.

Regardless of how many leads or new team members or sales you’ve achieved, the big win is this:

You’ve attracted people to converse and interact with you.

You can honestly tell people…

“Yes, I’m attracting leads every single day.”

Because it’s true.

This marks the beginning of building your brand, cause you’re getting results and naturally, you’re leads will want to know how you are doing it. That positions you as an attractive leader.

During this new phase, you start taking over piece by piece, little by little, your own attraction marketing system. That’s what we call…

Taking Over Your List (or Following)

Now the messages & value being delivered to your prospects start coming from you, not us.

You start to provide your own value to others, cause you’ve started to figure out this attraction marketing stuff and you’ll know how to help others do what you did.

You send them emails, videos, send links to your own blog posts, and share whatever other useful information you create.

That helps you build relationships with people.

They get to know you. You develop a reputation for being a leader.

This is called investing in your followers, so the value of that following grows.

Now, you’ll start following the 80/20 rule.

  • You’ll spend 80% of your time and energy delivering value
  • And you’ll spend 20% of your time recruiting & promoting your business

Perhaps once or twice a month, you’ll hold an online presentation and invite people to check out what you’re doing, to see how they might be able to work with you as part of your team.

At the end of the presentation, invite them to apply to work with you.

Then you’ll interview and select the people that you want to work with.

That’s right, no more convincing! You are now interviewing and only working with people you like!

As your following grows, the number and quality of people coming through that application process increases.

Now you’re in “unfair advantage” territory.

Now you’re only talking to the serious leads – the ones who want to work with you

Phase 2 can take 6 – 12 months to fully mature.

But that is totally freaking awesome, because in the process, guess what?

You’re still earning money by offering your new prospects (those that haven’t been in your network long), some of our products and you earn commissions.

This part is key, because not only are you earning money, these buyers will become your most valuable prospects cause they are willing to invest in themselves and they will be getting trained in attraction marketing so they can be competent online business builders when they are ready join.

Speaking of which, as a little time passes…

The number of people coming into your network marketing business, will grow steadily.

But most important, you’re creating an asset, consisting of…

  • Your following
  • Your own e-mail & phone list
  • Your own unfair advantage through social media

As your brand grows, you enter the final phase of our Attraction Marketing Roadmap.

You’ll know when you transition into this phase.

It happens when you discover your skills, your brand, and your results are growing so much that you start attracting influencers – the “whales.”

Industry leaders start seeing your content, and they start following you.

Ultimately, they will see the value of working with you and will reach out to connect.


Network marketing is a business built on timing.

If you’re attracting leaders, and something is “off” about their company’s financial health, management, or integrity – guess who they’ll join?

Because you’ve developed your own attraction marketing skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.

I’ve seen this happen many times, because lets face it – strong leaders & good people can’t control the decisions their company executives make. Often times, those decisions lead to trouble and they gotta make a big move…

Imagine getting these results from accomplishing Phase 3.

Brandy Shaver started three years ago

She lived in a small town, built a small team, and over the course of her first year made about $20,000 dollars in network marketing.

Not bad, right?

But because she lived in a small town, her team dwindled.

She ran out of prospects, and ended up having to drive quite a few miles to prospect, recruit, and train her team.

She was ready to quit.

Then she found attraction marketing, and pretty much started from zero.

With hardly any computer skills, Brandy now has…

  • 17,000+ leads on her e-mail list
  • 17,000+ followers on social media
  • Produced over 1,251 customers
  • Enrolled, using attraction marketing, 133 people into her organization
  • Sponsored three top earners into her organization – two of them six-figure earners, and one recent seven-figure earner who chose to come out of retirement to join her
  • Multiple streams of income

Brandy is now attracting whales in the industry, and every single one of those whales reached out to her, looking for a home.

She never poached or prospected them.

They joined her because they saw the value in her attraction marketing skillset.

We were not in a great place when we started with attraction marketing

…to put it mildly!

Living in Whit’s parents’ basement, we couldn’t afford to buy groceries, much less our own place and had 2 babies to care for.

After two years we now have:

  • Over 50,000 total leads over several platforms
  • 30,000+ Social media followers
  • Generated 1500+ customers
  • Personally enrolled 72 business builders into our network marketing business
  • Sponsored 5 six-figure leaders into our organization

Not bad, right?

And here’s one more…

My mentor Ferny…

He spent his first year with attraction marketing in the training wheels phase, and made about $10,000 first year in online network marketing.

He was learning the system, and getting familiar with the skillset (Phase 1).

The next year he got serious about building his brand and by the end of that year was able to quit his day job. (Phase 2).

A year after that is when he started landing the whales (Phase 3).

Those three years led to a six-figure business in network marketing, and ultimately his first 7-figure year by 2012.

Today his home businesses have collectively grossed over 20 million dollars.

But these results – mine, Brandy and Ferny’s – also reflect a level of skill that needed to be acquired through hard work, study, implementation and determination. It’s not gonna happen overnight and only you can determine whether it can happen at all.

You might want to take on things sooner and faster…

Or you might spend an entire year in the training wheels phase.

There’s nothing wrong with that.

With attraction marketing, you’ll learn and grow at your own pace

It is not a race.

So now you know a bit about how we work, and why attraction marketing is by far the best way to build a network marketing business, in my professional opinion.

So if you’d like to learn more about how to generate these type of results for yourself, then I highly recommend you sign up for our FREE Online Recruiting Video Series.

In this series I’ll walk you through how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you’ve got!

You can take advantage of these methods starting today—no matter how small your business is currently.

This is, by far, the most efficient (and fun!) way to build your business today.

These methods continue to push the boundaries of what’s possible in network marketing.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to our 5-day video series…

And if you found this content helpful, I would love to read your comments below!


Cari Higham

About the Author Whit and Cari Higham

Whit and Cari have been married for 10 years and currently live in Utah with their two sons, Kaetz (6) and Zandrix (4). After struggling for 2 years to build their business using Old School methods they discovered Attraction Marketing and started using Social Media to grow their business. And it resulted in a multiple 6-Figure income built in less than 10 months. They now have a passion in coaching others to do the same. Reach out to them and they will walk you through the process of shortening the timeline between the life you currently have and the life you dream of.

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