This Will Make You Reconsider Building Your Business On Social Media | Whit & Cari Higham
Cari Higham

This Will Make You Reconsider Building Your Business On Social Media

This coming February will mark 6 years since we entered the world of network marketing and our life took a crazy detour into deep personal development and getting told “NO” more times than a baby that just learned how to walk.

We were so excited in the beginning… and thought we’d be at the top of our company in a matter of months! (LOL)

The thing we weren’t prepared for was the crazy amount of negativity that came our way because we decided to join “one of those things.”

Maybe you can relate.

The good news is I completely retired my hubby out of his corporate career in March 2017 and we now both build our business together from home.

However, our journey to get to this point was not without many embarrassing moments and more prospecting failures than I care to share and I hope my friends, family and the strangers I attempted to prospect have long forgotten the things we did. LOL

But here’s a few, so you have an idea…

Have you ever prospected an ex about your business?

I have…

Went out with this guy a few times…

Have you ever invited friends over for dinner or game night and very unsmoothly transitioned to “showing the plan” to a very annoyed audience?

Been there. Done that.

How about trying to talk someone into joining you in your opportunity even though they’ve already told you no?

Sadly, this has happened to us too.

Cari, she said no! lol

Luckily, we discovered how to attract prospects to us on Social Media without bugging our friends and family or having to send messages like this…

And I created a NEW 5 Day Recruiting Video Series to show you step by step how this strategy works and how you can use it in your own business!

Click Here to Check It Out – It’s FREE!

The point is, I’m about to cast some heavy stones at some networkers, but I just wanted to let ya know that we’ve made mistakes too… but that doesn’t mean we should be going easy on those that are committing some MAJOR prospecting mistakes on Social Media.

Because the thing is…

It’s Making a Bad Name for the Industry

I once heard that success in business is all about ‘time’ and ‘place’.

As a professional marketer, I would add ‘message’ to the equation as well.

Unfortunately, network marketers today are being taught online prospecting methods, which include the wrong message, at the wrong time and most definitely in all the wrong places!

Here’s the truth.

There is a VERY fine line between prospecting on social media and spamming people.

Here’s an example of the SPAMMY WAY that I received in my inbox this past week:

And another that happened a few days later:

The screenshots above are weak prospecting attempts from people who haven’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.

Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.

That secret being:

“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt

It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.

That last one is critical “uniquely positioned to help someone with their problems.”

Anyone can copy and paste a message into the Private Message function on Facebook.

What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash programs?

Now this doesn’t mean prospecting online doesn’t work.

I know some very skilled recruiters who are excellent at online prospecting, but just like offline, they’ve devoted the time and effort to learn this skill and have mastered it.

And if that’s the strategy you want to deploy, you need to do it right…

And I show you exactly how to do it in our new free 5 day online recruiting video series…

Inside you’ll discover our step by step strategy for recruiting reps through social media – without messaging strangers or bugging family and friends.

(In Day 3, I literally share my screen with you and walk you through it.)

Now if you’re still a little fuzzy on whether you are a spammer or not, here’s a filter you can take yourself through…

Am I a Spammer?

1) Your first private message to a stranger on social media includes you asking them to join your opportunity.

2) You get angry replies via private messaging and/or you have been reported as a spammer.

3) You post links to your opportunity or website in the comments section of other people’s social media posts.

4) You compulsively want to talk about your company or products, without anyone asking you to share.

Finally… this one is the most important one…

5) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.

This last one for me is a big one but could also be controversial.

After all, #5 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, result in people getting angry at you, and is very unleveraged.

This is why Whit and I eventually decided to stop prospecting all together.

(Yep, you read that right. We no longer prospect and yet we still continue to enroll over 100 new customers and 10 serious builders into our business every single month.)

But here’s the interesting thing…

I can’t tell you how relieved and at peace we felt when we were able to go out with friends, visit a family member’s home, or be in a public place without having to think about prospecting anyone.

We enjoyed being normal again because for two years we were taught that “everyone was a prospect” and we approached every conversation with a hidden agenda. 

Now I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.

They knowingly and without shame, approach every interaction with a stranger as a prospecting opportunity.

Getting yelled at by prospects is no big deal, as long as some people say ‘yes.’

After learning and becoming very good at prospecting, we decided that we didn’t want to build our business this way.

The problem with prospecting in general, as it’s normally taught, is that the mindset going in is still about about manipulating people into doing what you want them to do.

In other words, it’s about YOU, not them. We didn’t like that, but still did it for a little while… until we found a better way.

How to Leverage Social Media to Prospect FOR You #LEVERAGE

The big reason Whit and I were able to quit prospecting was because, with the help of some extraordinary mentors, we eventually discovered an online recruiting strategy, which…

Enabled us to passively generate leads, customers and new reps – even when we were out having fun with friends and family.

Rather than spending hours spamming or private messaging people on social media, we learned how to legitimately get Facebook and other networks to actually help us attract the people who are most interested in what we have to offer, using their ads platform! (i.e. going legit!)

In fact, every day for almost 3 years now, we’ve awoken to an email inbox full of notifications for new leads, new customers, new team members and commissions we earned while sleeping!

Teaching our strategy on stage at an event in Vegas earlier this year.

This strategy is an Attraction Marketing roadmap designed for networkers and people in direct sales!

You see, if your business depends on you being on social media, sending private messages or commenting on people’s posts all day, you are NOT doing Attraction Marketing… despite what you may have been led to believe.

Online prospecting and Attraction Marketing are NOT the same thing!

Attraction Marketing is a passive strategy, which works, even when you are not.

If you want to learn how it works, I actually reveal the entire strategy in our new  free 5 day online recruiting video series which is available by clicking here.

You’ll also get more details about an Attraction Marketing e-book & course, which goes into the nuts n’ bolts of our recruiting & selling formula.

Now if traditional prospecting online or offline is your thing and you want to stick to that, by all means, go for it.

There are many top trainers and earners in the industry that focus on cold market recruiting skills…

For us, there was simply a certain way we wanted to live our life and that was more important.

I would much rather make a ton of money in my business first and then have my friends and family beg me to tell them more about it.

It’s much better than begging my friends and family to join a business which isn’t making any money.

Which would you prefer?

Exactly!

Click Here for more info about our FREE 5 day video series.

Until next time,

XO, Cari

Whit and Cari Higham

 

 

 

 

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About the Author Whit and Cari Higham

Whit and Cari have been married for 10 years and currently live in Utah with their two sons, Kaetz (6) and Zandrix (4). After struggling for 2 years to build their business using Old School methods they discovered Attraction Marketing and started using Social Media to grow their business. And it resulted in a multiple 6-Figure income built in less than 10 months. They now have a passion in coaching others to do the same. Reach out to them and they will walk you through the process of shortening the timeline between the life you currently have and the life you dream of.

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