Social Media can be a POWERFUL resource when it comes to building any business online.
But, most people tend to abuse it (unknowingly in most cases) shooting themselves in the foot, causing their online recruiting tactics to cripple their business.
Not too long ago, that was us.
We were so excited about the company we were in, we’d post “opportunity posts” in random Facebook groups and send messages to people we hadn’t seen in 20 years hoping they’d be interested in our business.
This is a problem most network marketers have. They go to their profile and plaster their products and company links hoping that they might “catch” a random scroller’s attention.
So with that said, have you ever said the words “Join My Team” or “Try My Products” on Facebook? Or have you ever posted your company link for people to see on your status update, profile page, in a group, or through a message?
If any of these scenarios describes you, you’re doing it wrong and you may actually be repelling the people you’re trying so hard to attract!
Posting your company link or slamming your profile with products so people check out your stuff is an amateur move when it comes to building your network marketing business online. It comes off spammy and turns people away.
It’s time to become a professional and learn how to build on Facebook the right way!
In this short video and training below we’re giving you some tips on what NOT to do when it comes to building your network marketing business on Facebook, as well as some key strategies you can implement that not only work, but will get you results that can explode your business and make prospecting and recruiting much easier and fun!
In the video, we talked about pages that you can use to promote your business and one of the first questions you need to answer is whether you’ll use your personal Profile or create a “fan” page to promote your products or services.
It’s important to point out that you can have success utilizing both.
But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your business long-term.
And you do want a long-term business, right?
Right! So let’s dig in, starting with…
Now there are friends of ours that have seen success building their businesses using their personal profiles to build.
We recommend that you don’t completely go away from this page because it is an audience (whether targeted or not) that you have built…
However, the main problem you face when using your profile is that you’re capped at 5,000 friends and organic reach (meaning people that see your posts for free) is VERY limited on Facebook.
That’s a firm limitation, especially when less than 5% of your friends will actually see your posts because of Facebook’s algorithm.
This algorithm can be a network marketers best friend or worst enemy.
It’s your worst enemy if you’re that amateur that’s spamming your company link and opportunity all over the place hoping and praying someone buys your stuff or joins your team.
However, if used right, it can be your best friend, putting you and your opportunity in front of thousands of people in a short amount of time.
Your profile also limits you because Facebook doesn’t want you to use your personal Profile as a vehicle for building your business.
In fact, it’s against their rules.
If Facebook ever saw that you were using your personal profile for business purposes, such as posting a bunch of links and crowding everybody else’s News Feed with a bunch of products they’re not really interested in, then you could have your account suspended.
The consequences are worse if you use private messaging in the wrong way because you could end up being permanently banned from Facebook.
But, the biggest limitation we’ve found is not being able to run ads on your personal Profile.
Now, that might sound weird to people in traditional network marketing.
You might wonder, “Why would I want to run advertising if the name of the game is to personally sponsor and recruit people?”
Well, it’s because you want a large audience to be exposed to your business, and you can only get that from ads.
Now using ads isn’t required in this strategy, however it’s powerful when used correctly and will build your network 10x faster in comparison to not using them.
Let us ask you a question…
Do you know anyone that has hopped into network marketing and 6 months to a year later they’ve hit the top ranks of their company? Maybe you’ve witnessed it first hand in your own company.
Does it make you wonder “What does that person have that I don’t have?”…
The answer is simple… They have a network!
They have a network of people that already know, like and trust them. It doesn’t matter what that person does, their network wants to do it too.
What it comes down to is if your prospect doesn’t know or like or trust you, they aren’t going to do business with you and they aren’t going to buy from you.
You need to stop branding your company and the products you promote and start branding yourself.
So with that said, let’s switch gears and look at…
In a nutshell, the cons of personal Profiles for business are solved by creating a Fan Page.
With a Fan Page, you can run ads to the 1.86 billion monthly active users, so there’s practically an unlimited audience.
Let’s explore that a bit more…
A Fan Page is intended to have as massive of a reach (the number of people who see your updates) as possible.
Facebook fully supports you building a huge following.
In fact, it’s central to their business model. So a fan page is the perfect place to grow that “network”!
One of the things we’ve always hated, especially as we grew into this industry, was having our personal life and business life mixed together on Facebook.
At first, we did what a lot of networkers do…
We added a bunch of people we didn’t know onto our friends list, which meant we had all these people in our News Feeds who we didn’t know and didn’t care about.
And to top it off, we had friends blocking us because they were tired of us always talking about our business, when they frankly didn’t care.
We know this because we had already tried to recruit them!
This is why a Fan Page was a breath of fresh air for us. It allows you to separate your personal life from your business life.
Now that we’ve separated all of our business and personal stuff, it’s been great!
Fan Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.
Now what does that mean in the context of a healthy business?
Well, we personally add almost 200 new fans every week to our Page.
Pretty cool, right?
These people aren’t random strangers that we go in and add to our page ourselves either. They have to physically “like” our page themselves, which makes them a higher quality prospect from the get go!
That wouldn’t be possible using a personal profile, because it’s capped. It’s also full of your friends and family and probably a lot of people that don’t like network marketing, let alone your opportunity.
If fact, right now we have over 16,000 fans of our Page, and that means massive leverage.
Those are all people we can promote stuff to and share value with, in the context of network marketing and direct sales.
The real advantage of having a Page is that you’re building an asset with tremendous leverage.
Once you’ve set up your engagement strategy, you can walk away and your business will essentially work on autopilot.
Compare that to a personal Profile, where you have to constantly post new stuff (that’s only going to annoy your friends and family), and it’s gone in the blink of an eye, likely without gaining much traction or interest.
Plus, other network marketers you’ve friended are probably doing the exact same thing as you too, so you’re basically just spamming each other, and everyone cancels each other out.
So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or out at a baseball game…
You get the idea.
Before we close, let’s quickly talk about the difference between active recruiting and passive recruiting…
The posts we share on our Page are planned well in advance.
In fact, we always have days, even weeks, of posts scheduled and ready to go.
And they’ll go out without us even being at the computer.
You can’t do this on a personal Profile, which only allows for real-time updates.
On top of that, we generate those 200+ fans every week, without having to hover over our Page constantly.
Most importantly, we’re able to run ads on our Page that generate leads, sales, and new business recruits on autopilot.
That’s the power of a Page: you’re able to leverage Facebook’s industry-leading advertising platform.
It’s the final strategy, and it’s our favorite because it’s 100% passive.
In fact, there is no way we could produce the results we do just using our personal Facebook Profiles.
We generate over 50 leads per day and approximately 3-5 customers per day into our business, as well as 7-10 serious business builders per month.
All of this has lead to a healthy multiple 6-figure income…
…and it happens almost 100% on autopilot.
Now, that doesn’t mean we don’t work our business, but…
We’re working on our business as opposed to in our business.
We don’t have to worry about going out and finding people or sending spammy messages on Facebook anymore because people find us!
The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life.
When we took our business online, we were finally able to build our business without having to pester friends and family, and without having to talk to strangers in public places.
Now we can enjoy life in public like normal human beings.
As we started succeeding in our business using Internet strategies, we got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody.
All because it’s already happening passively on the Internet!
The final thing we’ll say is this…
If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you’re up to something bigger.
And that bigger thing can, in fact, be that you’re building a legitimate business Page—you’re building an asset, you’re generating leads and followers, and you’re doing it passively.
When people in the network marketing space see that, they’re going to be impressed and they’re going to want to know what you’re doing.
In fact, people in any business will want to know what you’re doing!
All of a sudden, you become interesting and attractive in a different way.
It’s not about your company, it’s not about your products or services…
It’s about whatYOU, as an individual, have to offer.
That’s going to be what takes you to the next level in your network marketing business.
Then you need a proven system to follow.
So if you’d like to see example Page posts, which you can model for your business to explode your audience, increase your reach, and engage your fans…
In closing, here are the biggest things to take away from this training:
1. A Facebook Fan Page is the way to go if you’re looking to build your business long term.
2. Spamming your company link ANYWHERE is a big no no… That includes in a status update, on your profile page, in groups, or through a message. It’s a turn off that repels the people you’re trying to attract.
3. Your primary company does not matter. You are not trying to brand your company. You need to brand YOU.
4. Remember the algorithm! If people like the content you provide, Facebook is going to put you in front of more people. (How do you know if people like your content? They’re liking and sharing it.)
Facebook IS a very powerful tool that, when used professionally and in the right way, can help to create a huge momentum in your business.
We hope you find the same success we’ve been able to find in building our business through Facebook and look forward to seeing you in our online recruiting video sereies!
To your success and with much love!
Whit and Cari Higham
Whit and Cari have been married for 10 years and currently live in Utah with their two sons, Kaetz (6) and Zandrix (4). After struggling for 2 years to build their business using Old School methods they discovered Attraction Marketing and started using Social Media to grow their business. And it resulted in a multiple 6-Figure income built in less than 10 months. They now have a passion in coaching others to do the same. Reach out to them and they will walk you through the process of shortening the timeline between the life you currently have and the life you dream of.